There’s been quite the discussion around Pepsi’s latest rebrand. Patrick, of CR Blog, finds it laughable, Freddy, of adgoodness, thinks it’ll work, and 450+ comments on Brand New highlight interesting views.
I’ve been prompted to give my own take following the recent thoughts of Chris Glass.
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In this tenth and final logo round-up of the year, you’ll find features on Pentagram, North, Hershey’s, and more. I hope I’ve shown you something of interest in these brief posts, and I wish you all the very best for 2009!
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An ambigram, also sometimes known as an inversion, or flipscript, is a graphical figure that spells out one or more words not only as presented, but also in another direction or orientation (from Wikipedia).
Here follows 15 inspiring examples, with some further ambigram resources.
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Sol Sender, who led a design team for the Obama 08 logo, was recently interviewed about the project.
Here’s a walk through the various logo options, with some of Sol’s thoughts. The full interview videos can be watched on the website of VSA Partners (where Sol is now a strategist).
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Logo design contests receive a lot of bad press, but is it justified? After all, companies hosting a contest can gather tons more ideas than they would if working with just one logo designer, and novice designers are offered the chance to gain ‘real world’ experience.
What’s bad about that?
Quite a lot, actually.
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